Suw Charman-Anderson - Blogiculum Vitae

28 June 05, 2.00 - 5.00pm
New Media Knowledge
Blogging: A Real Conversation

Are blogs the new voices of authority?
Blogs were supposed to be unmediated, immediate communication, and content that could be delivered on the hoof (via moblogging and WiFi). But can this be a marketing model? The informal nature of blogs – and their simplicity for the user – has been key to their appeal to date. So will this democratising type of social software transfer so easily into the marketeers toolset as a more authentic way to foster relationships and loyalty?

Participants:
Suw Charman
Johnnie Moore
Adriana Cronin-Lukas